Wednesday, May 6, 2009

"Weddings the Creative Process," a brilliant, boutique bridal event

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ONE PHOTO-SHOOTIN' GAL'S ACCOUNT OF HER VERY FIRST TIME...ATTENDING A BRIDAL SHOW...


(rewind to Saturday, the day before the event..)

The phrase "Bridal Show" causes disgust to ricochet through my core. The whole idea of it sends these visions through my head: one rectangular, collapsible table after the next in a sea of vendors who are fishing for the meandering brides...but instead of casting out lines and waiting for a bite, they flail helplessly like the old school stock brokers of Wall Street, trying to score some kind of sale from brides who are shopping for the best price. Doesn't sound like my ideal way to book a client. Or, rather, attract my ideal client. So, I have avoided the bridal shows, and all that encompasses them.

Now, perhaps my idea of such events is a bit far-fetched and I've let my fear as such take the reigns of my sanity and cause me into wielding a shield of abhorrence; one that boldly states that I will not be one of those vendors. I thought I would continue my boycott of bridal shows until, well, there were pigs flying around above my curly head. That is, until, I heard that Sarah True and Lucinda Wesson (of TrueAndWesson.com, a collaboration of True Event and Chocolate Creative Design) was putting on a bridal show. Or, rather, a couture bridal event...one that was focused on titillating the senses, for potential brides and vendors alike. The focus was on how to go about planning creatively for one's special day, while paying attention to designing a complete sensory experience. That doesn't sound bad, for starters, now does it? Well, good, because it gets even better.

First of all, the event was called "Weddings the Creative Process" with the tagline "Creating a sensory experience for your event." Sounds nice, no, no, wait...it sounds downright lovely. So, where would such an event take place? Well, wouldn't it be wonderful if it was at...hmmm...say, Saltwater Farm Vineyard in Stonington, CT? Well, yes, yes it would. (Who doesn't want to attend events at a vineyard? Oh, no one? That's what I thought.)

(On the day of the event...)

Ok, so Saltwater Farm Vineyard used to be an airplane hangar, so the building looks pretty industrial from the outside (twas a bit rainy, so no outside shots for me that day, but stay tuned cuz I'm definitely going back there to shoot...ummm, and drink their delicious wine - who would I be to not patronize a growing local business?). But anyway, once inside the peculiar-looking edifice, the space that is offered to us is outfitted in exposed wood and beam work, with a double decked area from the entrance side, which then quickly opens up to vaulted ceiling and a wall of windows that overlooks the grapevines. Pretty sweet if I do say so myself.

So, now I'm inside, and I'm immediately impressed by my surroundings - what unfolded before me was the complete antithesis of the shark pit that I had imagined bridal shows to be...this was more like a gathering, a meeting of the minds and creative talent to network with each other and to inform and educate brides about their options and endless creative possibilities. The warmth of the interior with it's gracious amount of space and gorgeous natural light was just the start of my excitement. The energy in the air was positive, warm, and electric, as if all these creative people gathered in this one place could channel their gifts and conduct electricity...which, by the way, is exactly the point. The room was beautifully laid out, with round tables decked out by one inventive vendor after another...no one table looked like the next and the friendly vendors chatted with each other and anyone who strolled up to say hello. It was a welcoming, for anyone and everyone who had a moment to talk. The vendors who took part in this awesome event included:

* Adeline and Grace Photography
* Beneath the Gown
* Buzz Media Company
* Elan Artists
* Gourmet Galley Catering
* Hana Floral Design
* Inn at Stonington
* Jennie Fresa Beauty Library
* Life is Good Kids Foundation
* Maggie Conley Photography
* Mystic Yoga Shala
* Photobooth Planet
* Power Posse Productions
* Saltwater Farm Vineyard
* Stonington Design and Paperie
* Style Me Pretty
* Sugarbelle Cakes
* The E-List
* The White Dress by the Shore
* True & Wesson
* Two Birds Bridesmaid
* When we say I Do- The Copps

And with all this buzz and workshops going on, my eyeballs were feasting, therefore leaving me no choice but to take some pictures...so that's exactly what I did.

WCRcollage

Here are some shots of the Two Birds Bridemaid dress designed by Ariane Goldman...one dress that can be worn at least 12 ways...(check it out at twobirdsbridemaid.com)

TwoBirds

I think it's easy to say that I was obsessed with the floral arrangements done by Yumiko Fletcher of Hana Floral Design...they were simply stunning, and her style is the epitome of beauty and, well, style. (hanafloraldesign.com)

YomikoHana1F

Sugarbelle Cakes and Confections had a delightfully delectable table...one that allowed samples of their mini cupcakes! (sugarbellecakes.com)

Sugarbelle

Then, Jennie Fresa of Jennie Fresa Beauty Library demonstrated how to achieve a sustainable all-day natural look that pretty much is the prettiest look a bride could hope for. (jenniefresa.com)

JennieFresa1F

I had the chance to also catch a seat at the talk that Abby Larson of Style Me Pretty put on. It was awesome to get insight from one of the industry's leading women-in-the-know. (stylemepretty.com)

AbbySMP-1F

The event guru herself, Sarah True, looking on at one of the workshops.

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All in all, this was one of the best events I've ever been to. Every detail was thought out, and the experience did touch on all my senses...a True event in every sense of the word :)

3 comments:

  1. Carrie...You rock!!! Thank you for the kind words. The pics are amazing...you certainly captured the event in sight and spirit!

    ReplyDelete
  2. Carrie, You take outstanding photos. And I love reading your introductions.

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